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“Pop Up” hits Townsville

Sighted as early as the 1990s in large urban cities such as Tokyo, London, Los Angeles and New York City, pop-up shops and pop-up retail are temporary retail spaces that sell merchandise of any kind.

They are always short term, usually located in high foot traffic areas and are often used to launch a new product, generate awareness, move stock, test a retail concept or increase the brands “cool factor”.

We had some fun recently, taking the “pop-up store” concept to Townsville, creating a pop-up cafĂ© in an unused space in Townsville airport, which has allowed the airport owners to test the viability of using the space in this way, without significant set up costs. Check it out…

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